Why is Business Process Automation Essential in Today Business Environment

In the business world, it is tautological to assert that good innovation, whether tangible or conceptual, one that reduces operational costs, increases productivity and improves transparency will receive widespread adoption and popularity. One such innovation is the concept of Business Process Management (BPM) which outlines a process-oriented approach to a business model that allows one to examine each distinct process and propose improvements within the model in a modular fashion.

Any good business model will invariably incorporate some concepts inherent to BPM. A creative management will concretely implement ideas outlined within the BPM framework in terms of offering flexibility and allowing for potential growth for the business. However, such attempts at streamlining the business model do not realize the full potential offered by BPM. Instead, by utilizing the guidelines provided by BPM to create a roadmap towards automating critical business processes, the creative mind is free to think of the big picture rather than get bogged down by detail. This important concept of Business Process Automation (BPA), or workflow management, allows for monitoring the performance of various business processes, identifying troubled tasks that require resource reallocation and specifying benchmarks for future performance.

In order to fully achieve BPA, all processes within the business model must be identified and described in detail. This description of the workflow within a process consists of three components: individual tasks to be performed and their execution order, flow of data and resource dependence. By encapsulating data as well as tasks to be performed using that data and available resources, one achieves modularity in a way that is inherently consistent and fault-tolerant. Furthermore, information about resources is available throughout the process, thus avoiding unnecessary verification each time a resource is required. By implementing these concepts, each business process achieves flexibility in terms of handling changes in resource availability and task specifications in a timely manner. Testing for changes before actual deployment by performing analysis and simulation can decide whether correctness criteria are met and desirable outcome is obtained. Problems within a process are detected early and effectively through monitoring, which will provide a natural way to cause escalation of tasks that demand attention. Post-processing of event logs, or process mining, can be used to suggest improvements. These steps that manage workflow--creation from anew or by repurposing an existing model, analytic and/or simulated testing, deployment, monitoring, process mining, improving--describe a BPM life-cycle for a process.

Depending on the complexity required and the underlying architecture, actual implementation or creation of a business process can be as simple as choosing an existing model or as involved as creating an information system and describing its details from scratch. This is followed by process enactment, where the process is executed, and process monitoring, where various performance indicators are monitored as well as logged for later use. Afterward, a business process may enter the diagnostic phase which draws upon information gathered from the monitoring phase to suggest improvements. The results from this phase may form a basis for suggesting adaptation to the process, thereby creating a new model ready for testing, and the cycle repeats. Allowing this life-cycle of a process to be automated lets a business adapt readily to changing circumstances.

Different methods have been prescribed for capturing business processes. Opinions vary on the applicability of these methods based on the need to ultimately analyze and automate processes. This lack of consensus may be attributable to several reasons such as inherent complexity and non-adherence to standards. It is possible that tasks within a process may have unusually complicated temporal or resource dependencies, pushing against the limit of ideas describable by process modeling languages. It is also possible that lack of common business standards for describing processes results in poor BPA implementations.

In the field of BPA, when describing business processes, one may notice similar sets of tasks, data flow and resource dependencies across various processes. This is a workflow pattern and it can be abstracted out of actual implementations and carefully analyzed on its own. This pattern may subsequently be used during process modeling for a variety of processes, thus making the pattern reusable.

Business Process Management Basics

In an article entitled "Will GPS Make Us Dumb?" that expounded on advances in GPS technology, ABC News quoted Ian White, founder and CEO of Urban Mapping this way:

"When we develop a crutch for technology, we lose the ability to do that which we did previously."

As the organizational approach to business process management (BPM) develops over time, there have been many discussions around which technology or software suite will make optimization of existing processes easier to manage. There are many schools of thought around which BPM system will best assist in creating the "perfect process". Tibco, Lombardi, Savvion, Skelta, Cordys... the list goes on. But, you can't help but wonder if the fundamentals of the BPM discipline are being overshadowed by our own obsession with technology.

There is some validity to the idea that, as we rely more on technological innovation, we lose a bit of our edge in practicing the tasks necessary to be successful should (god forbid) this technology ever disappear from our organization's arsenal. Put more succinctly: Is technology itself making us dumb? The truth of it all is that BPM is more about business process and behavior than tools. It's a good thing too, since many organizations at this time have limited resources needed to invest in software, support, licensing, and maintenance.

While the IT PPM article in the March 8, 2010 issue of InformationWeek is mostly about using project portfolio management, there is good advice that can be applied to getting back to the fundamentals of business process management (BPM). Here are some excerpts with my interpretation:

First thing's first: "Decide on what problem you're solving and how to know when you've solved it."

Business process management (BPM) itself can be complicated, simply because you're changing the way people work. As with any problem, identifying the end goal (e.g., reduced time spent on a task, less resources required to complete a task, etc.) helps to quantify how close you are to it.

Next, don't be overly concerned with automated integration too early in your assessment.

It's very easy to weigh system integration as a "pro" more heavily than other benefits of the overall offering. Understanding your business needs well help avoid being distracted by bells and whistles that are not must-haves.

Remember to "manage the change".

Organizational change management is key to a BPM implementation. Forgetting to educate staff and support teams can quickly undermine even the best solutions. Quantifying your success with periodic measures of progress will be sure to convince skeptics who may not have been on board from the start. Also, don't be afraid to ask skeptics and proponents alike for feedback. Constructive criticism will help in making the deployed solution better for most, if not all, users involved.

Remembering to stick to the fundamentals of why we look to business process management (BPM) in the first place will keep things in perspective and help keep us on track for a successful implementation.

Benefits of Business Process Automation

Modern businesses have been actively using computers to manage their business systems. This has resulted in increased business process automation, faster communication, better planning and management, better infrastructure, effective database management, low-carbon footprints, and efficient time management. Businesses usually have a process cycle that involves generation or leads, qualifying and converting them to customers, generation of demands, campaign analysis, etc.

Automation of these services involves using certain business software to make the system work efficiently, thus reducing the cost, manual work and delays. Here, we will know about some of the benefits of business process automation such as cost reduction, lead generation, lead prioritization, email automation, timely response, and customization.

Cost reduction

Once the installation of the business process automation system is done, a series of advantages follow effortlessly. The system helps to improve the communication between various departments of a company. It makes the sales and the marketing teams to interact with each other to deal with the problems of lead generation, qualification, and nurture. It also eliminates conflicts between the departments over the delay in or improper communication. Apart from these benefits it triggers a quick return on investment which reduces the burden of installation costs.

Lead generation

The business process automation system helps the sales and marketing teams in sorting out the good leads which can be taken forward for qualifying and scoring. As the sales and the marketing teams will be accessing the same information, the lead generation becomes a smooth process.

Prioritizing of the leads

The automation system analyzes the information and ranks the leads based on their interest and buying capacity. This makes it easy for the businessmen to prioritize their leads so that they can be taken forwarded to complete a deal. This reduces the complexities and anxieties regarding the qualification of the leads, thus helping the business better allocate their resources.

Email automation

The business process automation software can be used to send automated emails to the clients, which can be used to provide them the information about the company's products and the services. This feature can also be used to figure out the potential client for a particular product and sort out the client lists based on their requirements to suggest them the more appropriate product or the service.

Timely response and customizations

Another advantage of the business process automation is - based on the general requirements templates can be prepared to address particular email campaigns. Triggers can be used to send certain mails to the clients automatically, which eliminates delays and misses. Clients will be satisfied by the timely responses. Another important feature of these automation programs is that they can be customized, and the adding of images and videos can make the software explain the business in much a better way.